The Apple Watch Is Poised to Wipe Out Fitness Trackers

Now that the Apple Watch is coming, the future of the wristband fitness tracker is looking bleak.

Just like e-readers were, for the most part, replaced by the iPad and other tablets that could do the same thing, everything you might find embedded within a wristband fitness tracker will ultimately be possible with the Apple Watch.

It’s certain that existing smartwatch manufacturers like Sony, LG, Motorola and Samsung are re-evaluating their product strategies now that they’ve seen the Apple Watch, which, for starters, offers unmatched promises of customization and personalization with more than 34 models to choose from.

But wristband fitness trackers, which also reside on wrists but are a different kind of gadget, are fearing for their livelihood.

“Over time, the Apple Watch will come with most of the must-have features available in fitness trackers,” Waqas Makhdum, VP of Marketing at mobile solutions firm Kii, told Mashable. “Combine that with a rich set of third-party apps, and you can see the dedicated fitness trackers following the same fate as portable GPS devices.”

It’s been a strong few years for the tracking tech category. The gadgets, which usually reside on a wrist, can daily activity, including steps taken and sleep patterns. Paired with an app, they can also help monitor calorie intake.Now Apple promises all of that and more — phone calls, notifications, text messaging and even buying things will all be possible from your wrist.

Apple-Watch-Brand-Reactions-01-640x360Fitness trackers will need to evolve to survive the smartwatch wave.

In May, Fitbit accounted for 50% of the 2.7 million wearable bands, including fitness trackers and smartwatches, that shipped worldwide in the first quarter of 2014, according to research firm Canalys. Fitness tracker company Jawbone has also seen a jump in sales, thanks to growth overseas.

But studies have shown many people abandon their wearables, smartwatches included, just a few months after purchase, so the longevity of the devices on the market (regardless of the smartwatch boom) is also up for the debate.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: