Archive for February, 2015

February 26, 2015

Microsoft’s 4Afrika Program Graduates Windows Developer Trainees In Kenya


Recognized by Techweez: http://www.techweez.com/2015/02/26/microsofts-4afrika-program-graduates-windows-developer-trainees-kenya/

My APP: http://www.windowsphone.com/en-us/store/app/dotmaxaero/4f29b0b2-838a-4960-b207-a13d365233de

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February 25, 2015

Fuzzy Brand: Rebuilding Brand Equity


In our work as a digital marketing agency, one of the most common declarations we hear from prospective clients is:

“I’m spending the same marketing dollars yet my brand equity is increasingly diluted.”

Every time we hear this phrase we hurt a little for the client. But we smile on the inside because before us is a client that we can help. We can help them overcome the cumulative effects of changing consumer behavior that are driven by technology, the resulting fracturing of the media marketplace, and the ages old issue of “doing the same thing over and over again and expecting a different result.”

The brand message becomes diluted resulting in reduced brand equity – a widely suffered malady known as Fuzzy Brand.

Here’s why some brands are experiencing diminishing awareness and significance as well as some prescriptions to cure fuzzy brand and rebuild brand equity:

1. Media use has fractured.
The same money spent in the same places is most likely producing diminishing results. Television used to be the de facto mass reach medium. First the networks, then cable television and the 1000-channel universe. Terrestrial radio was followed by satellite radio and then internet radio. Add online and mobile smart phones and there are infinite programming possibilities and platforms of distraction for consumers. Brand activity must now happen across the right mix of platforms and aggregate audiences that use each medium in a unique way.

2. Interruptive marketing is not an effective stand-alone strategy.
Television is still relevant. But how it is used and extended in order to continue brand engagement off-platform is critical. For instance, a portion of each campaign could include an interruptive message that includes a clear call to action. The same campaign could include video content that the user is invited to view based on his or her preferences. This is usually facilitated through social media and inbound online discovery. A common faux pas would be to use paid interruptive techniques to deliver content marketing initiatives.

3. All media should be measurable.
More than just ratings points, creative, where appropriate, should include calls to action that can be validated and lead to solid paths of monetization. Read: Impact the bottom line. Every channel can and should deliver measurable results.

4. Traditional should coordinate with Digital.
Multi-platform campaigns should consider in-program and content initiatives that promote interaction of the audience with the brand, offer strong calls-to-action, collect data, and allow conversion to sale, and create traffic to bricks and mortar stores, where applicable.

5. Engagement for engagement sake is B.S.
Engagement is a buzzword among coffee shop social media experts. But the truth is that engagement is only worthwhile if it’s leading somewhere. Furthering the brand conversation is nice, but how does this activity convert to a sale? The brand benefits from engagement, with a purpose.

6. The media mix is probably out of alignment. Every marketing strategy is different. However, if you are spending the same proportions of your budgets in the same places as five years ago, your media mix needs immediate assessment.

Avoid the effects of Fuzzy Brand.

If your customers are asking you where your brand went, it’s time to make some changes. Your strategy-driven digital marketing agency will help you understand the environmental changes that have challenged your product or service. They will help you coordinate all of your media activity. And they will work with you to realign your marketing strategy and tactics in a way that will dramatically improve your campaigns and rebuild your brand equity.

Suffering From Fuzzy Brand?
Call us on 0706 549 511 and we will send you more information on remedies for Fuzzy Brand.

February 25, 2015

Monetizing digital media: creating value consumers will buy


Here are a few ideas about how to bring about a truly digital media house:
1. Show leadership
2. Harness talent
3. Champion digital through structural change
5. Invest in innovation – strong R and D team
6. Measure and be measured
7. Manage customers better
8. Provide digital information that sustains citizenship and civil society

February 25, 2015

We want news on the phone – and that means reinventing the TV news channel


Million views a day

When, as is likely the case by 2020, the TV in the corner of the room is a screen which can take any internet-delivered service, the difference between an online video stream and a continuous broadcast channel disappears for the consumer. Not for the producer, however, who has to measure the cost of satellite and terrestrial distribution infrastructure against delivery via the internet.

This was the logic which drove the BBC to make BBC3 a web-only, iPlayer led service. It seems unlikely, as the use of on-demand media players grows, that it will be the only channel to do so. For video news content, how about an app on a mobile device or TV set that aggregates the latest packages filed by newsgathering – personalised to your taste, but with the three things that you really need to know about, ready in a bulletin whenever and wherever you want it. Not waiting for the news-wheel to turn to the top or bottom of the hour.

Broadcasters might, as al-Jazeera announced recently, integrate online and TV. AJ+, they say, is “for the generation connected to the real world” – an online network of short videos aimed at a younger audience to rival Vice News.

They can drive their online video through relentless interaction with users which has made RT (Russia Today) the most successful news channel on YouTube, clocking a million views a day.

News consumers are turning to mobile devices – for short clips or text rather than live streams – and the age profile of those wedded to their TVs continues to grow older. Which makes it odd to think a linear broadcast channel should be the heart of your news service in the digital age.

In TV news, if you didn’t already have a 24-hour channel – you’d probably invent something else.

February 25, 2015

What Are The Four Questions That Will Define Your Company?


I’ve read a lot of books on business models. My observation is that many categorize business models into four types:

1. What key decisions get made in a business?
2. When are these decisions made?
3. Who is empowered to make decisions?
4. Why these people make the decisions they do?

Use “The Risk-Driven Business Model” to Reinvent Your Business

February 24, 2015

Revolutionize the ad experience in your app with InMobi Native Ads!


InMobi Native Ads are designed to blend seamlessly with the design, layout, and look and feel of your app to create an engaging ad experience. With powerful customizations at your fingertips, you can now build ad layouts which match your app in every way.

Choose from their innovative offerings – Native Interstitials or Native Content Ads – and ensure your users experience mobile ads the way they were meant to be – unobtrusive, relevant, and contextual.

Latest: Sign Up For The Most Lucrative Video Ad Monetization

You will fall in love too – with a minimum guaranteed eCPM of US $25 for the first 0.5 Mn impressions and $15 eCPM beyond. It gets better with no lock-in period and net 15 days payout.

– See more at: http://www.inmobi.com/sign-up-for-the-most-lucrative-video-ads/thank-you#sthash.zs85v2O9.dpuf

February 24, 2015

Coming Soon! Intel® IoT Developer Kit v1.0


We are pleased to announce the upcoming release of the Intel® IoT Developer Kit v1.0. This release is a follow-on to the original beta release supporting Intel® Galileo and Intel® Edison.

The new release offers a number of enhancements, bug fixes and improved usability including improved Eclipse* C/C++ project templates and samples to get started quickly. The release also includes support for 70+ sensors via UPM libraries, guided Windows* installer for Intel® Edison, setup and configuration, I/O library support for Intel Edison mini breakout boards, improved documentation including new Getting Started Guides with lots of code samples and Wyliodrin* (visual programming) support for Intel Edison.
We are pleased to announce the upcoming release of the Intel® IoT Developer Kit v1.0. This release is a follow-on to the original beta release supporting Intel® Galileo and Intel® Edison.

The new release offers a number of enhancements, bug fixes and improved usability including improved Eclipse* C/C++ project templates and samples to get started quickly. The release also includes support for 70+ sensors via UPM libraries, guided Windows* installer for Intel® Edison, setup and configuration, I/O library support for Intel Edison mini breakout boards, improved documentation including new Getting Started Guides with lots of code samples and Wyliodrin* (visual programming) support for Intel Edison.

February 24, 2015

Here are Apple’s new, diverse emoji


Apple is rolling out the new beta of OS X to developers — and, for the first time, we have a close look at more diverse kinds of emoji.

Apple has openly acknowledged that emoji lack racial diversity; even the ones that do represent people of color are often criticized as stereotypical. Now, it looks like the Cupertino company is finally making steps in the right direction.

February 23, 2015

YouTube introduce Ad-free subscriptions


October 29, 2014

If you get annoyed seeing those annoying preroll ads before you stream YouTube videos, then there’s some good news. The Google-owned service will soon let you pay to switch them off.

Talking at Recode’s Code Mobile event in California, YouTube CEO Susan Wojcicki said YouTube is in the early stages of exploring new subscription services of them being an Ad free service on YouTube.

She said “YouTube right now is ad-supported, which is great because it has enabled us to scale to a billion users; but there are going to be cases where people are going to say, `I don’t want to see the ads, or I want to have a different experience “

She also compared the idea to apps where users can “either choose ads, or pay a fee, which is an interesting model. We’re thinking about how to give users options.”

In 2013, YouTube allowed individual content creators to sell subscriptions to their content, but since then it has done little to promote that option. Wojcicki added she was interested in pursuing other subscription models as well.

Though it may not sounds like a firm plan yet, but if rolled out it would no doubt find favor with heavy users of the YouTube service in search of instant, preroll-free, gratification.

Wojcicki also said that the long-promised YouTube subscription music service is still in the works, but she was non-committal on its launch date.

“We’re working on it,” she said

February 23, 2015

The Kenya Tech Communities Biggest Celebration… Ever! Ensure you Register on Eventbrite


#5yrTechBash and @iHubTurns5

The Kenya Tech Communities’
Biggest Celebration… Ever!
Join us for the biggest ever gathering of the tech community in Kenya on March 07th at the Arboretum Grounds, with 3000+ Techies in attendance.

We’ve come a long way as a tech community in the last 5 years. It’s time to celebrate the growth and appreciate everyone who has made it happen. iHub is facilitating the largest tech gathering in Kenya (ever), where all of the tech companies and individuals who made this happen are welcome. It’s a community event by all of us, for all of us!

Here’s the basic agenda for the day.

  • 2pm – 6pm – Tech Job Fair and Showcase
  • 6pm – 8pm – Food, Drinks and Awards
  • 8pm – onwards – Music and Party           

In preparation for this tech community celebration, Kenya’s newest startups and biggest companies are already helping to make it happen, here’s who is in:

Intel, Google, IBM Research, Craft Silicon, Cheki, Cellulant, OLX, Seven Seas, Naked Pizza, Virtual City, M-KOPA, Chase Bank, Uber, Innova, Fireside, Angani, BRCK, Wezatele, Able Wireless, Ushahidi,
Akirachix, Pamoja Media, M-Ledger, Africa’s Talking, Sendy, Toto Health, Kopo Kopo, Savannah Fund, M-Farm, FrontlineSMS, Pete’s, Umati Capital

Some larger companies are helping with covering costs associated with space rental, musicians and setup, while smaller tech companies are offsetting food costs, diverting beer trucks, buying cows for us all to eat, or make cool signage for this event to happen.

Join Us in Celebration at the Nairobi Arboretum on 07th March Starting at 2pm until Dawn.