Where did the Share a Coke idea come from?


Share_a_Coke_thanks

During the summers of 2013 and 2014, Coca Cola swapped their iconic logo with your name, so you could Share a Coke with the people who matter to you most.

The idea originated from Coca Cola offices in Sydney in 2011, where two Brits – Marketing Director Lucie Austin and Creative Excellence Lead Jeremy Rudge – were planning Coca Cola’s summer campaign.

After being presented with a standout visual – a wall of Coca Cola cans stacked horizontally, each with different names in the place of the famous Coca Cola logo – they knew they’d found a truly shareable idea that would make headlines and capture the Australian public’s attention.
This idea is now all over the world. Let us all Share a Coke everyday!

Five things you didn’t know about Share a Coke
1. During the planning phase, the campaign was known internally as ‘Project Connect’
2. A new font called ‘You’, inspired by the Coca Cola logo, was created for the names
3. Share a Coke picked up seven awards at the 2012 Cannes Lions festival
4. More than 70 countries have launched the campaign
5. The idea came from a 151-word brief

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