YouTube introduce Ad-free subscriptions

October 29, 2014

If you get annoyed seeing those annoying preroll ads before you stream YouTube videos, then there’s some good news. The Google-owned service will soon let you pay to switch them off.

Talking at Recode’s Code Mobile event in California, YouTube CEO Susan Wojcicki said YouTube is in the early stages of exploring new subscription services of them being an Ad free service on YouTube.

She said “YouTube right now is ad-supported, which is great because it has enabled us to scale to a billion users; but there are going to be cases where people are going to say, `I don’t want to see the ads, or I want to have a different experience “

She also compared the idea to apps where users can “either choose ads, or pay a fee, which is an interesting model. We’re thinking about how to give users options.”

In 2013, YouTube allowed individual content creators to sell subscriptions to their content, but since then it has done little to promote that option. Wojcicki added she was interested in pursuing other subscription models as well.

Though it may not sounds like a firm plan yet, but if rolled out it would no doubt find favor with heavy users of the YouTube service in search of instant, preroll-free, gratification.

Wojcicki also said that the long-promised YouTube subscription music service is still in the works, but she was non-committal on its launch date.

“We’re working on it,” she said


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