What direct website traffic means

As you may be aware, the direct traffic source gathers together visits to your website with no JavaScript referrer.

Most of us know that there is no referrer whenever visitors type a website URL directly into a browser or use a bookmark to visit a website.

However, many people seem to be unaware of other cases:

1.       Traffic comes from an email that has been opened in a piece of email software such as Outlook, Outlook Express, Thunderbird, etc.
Note:  Whenever a visitor uses webmail (online email system) to visit a site, we consider the webmail as being the visit source.

2.       The link to your site is in a Flash piece such as Flash banners or full-Flash websites.

3.       The link to your site uses JavaScript. This includes all JavaScript codes that open your site in a new browser window (or a new tab) or any kind of JavaScript redirections. Many adservers, affiliate programs or shopping guides use JavaScript redirections.
Note:  There is no problem with 301 permanent server-side redirection.

4.       Your own landing page redirects to another page via a JavaScript redirection (e.g. http://www.mysite.com redirects to http://www.mysite.com/home). We provide you with a JavaScript code to get around the problem.

5.       Traffic originates from an RSS feed which is read in an RSS application such as Feedreader, RSSOwl, etc.

6.       Traffic originates from a link in a document: Word, PDF, Excel, etc.

7.       Traffic originates from a secure page (https protocol), whilst your page is not a secure one (http protocol).

The above list should not scare you! We provide you with solutions to correctly identify the traffic sources.

Using marketing campaigns and the xtor parameter in your URLs will ensure that you only have accurate visit sources. Please find below a list of some of the campaigns which you should use in the examples listed above:

  • Email campaigns (xtor=ES-xxx, xtor=EREC-xxx ou xtor=EPR-xxx)
  • Advertisements (xtor=AD-xxx)
  • Affiliations (xtor=AL-xxx)
  • RSS Feeds (xtor=RSS-xxx)

As a result, only real direct traffic will be considered as direct traffic.


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