All attention was tuned into Apple’s Worldwide Developers Conference, as the tech juggernaut streamed its annual event live from San Francisco.

As anticipated, the conference took over social media, with Tim Cook and company unveiling an extensive set of software updates, product upgrades, and a suite of new releases.

Among the most anticipated announcements was the reveal of Apple’s new music streaming service.

Since Apple’s landmark acquisition of Beats Electronics and Beats Music for a reported $3 billion, people have been anxiously waiting to see what the perceived future of music will look like.

That future was presented as Apple Music – a dynamic multimedia streaming service, focused on empowering artists and music lovers to create curated experiences that forge seamless relationships between people and the music they love.

For iOS users, Apple Music will be available beginning June 30th, while Android users must wait until the Fall to access the service. A monthly subscription to Apple Music is priced at $9.99, offering a free 3-month trial for potential subscribers. Apple is also extending a family plan for a monthly fee of $14.99.

Apple’s redesigned music offering is broken down into three key components – Apple Music, Beats 1, and Connect.

Apple Music will mix your existing library, merging it with their full slate of over 30 million songs in the iTunes catalog. The platform will feature customized playlists curated by a select list of artists, tastemakers and experts, also giving subscribers the ability to add their own playlists and share within the platform.

Beats 1 stands as Apple’s new global, 24-hour music station. Anchored by BBC’s Zane Lowe, who will be the distinguished voice of the station, Beats 1 aims to deliver a diverse outlook around music – playing a multitude of artists of all genres, along with in-depth interviews and original content.

Apple Connect is the social arm of the streaming service that provides artists with their own pages, where they are encouraged to share everything from music and live videos, to photographs and other exclusive content. Both artists and users can comment and engage each other directly in real-time.

“This is a revolutionary music service curated by the leading music experts who we helped hand pick,” said Jimmy Iovine, Co-Founder of Beats Electronics and Beats Music. “These people are going to help you with the most difficult question in music: when you’re listening to a playlist, what song comes next.”

As stated by Trent Reznor, one of Apple Music’s spokesmen, the overall intent of Apple Music is to grow, nurture and sustain careers, while more specifically shaping one shared conversation around music. The approach to accomplishing this goal is having each element of Apple Music work in unison to solidify a universal appreciation for music as an art form – sonically, visually and socially.

In a mobile-driven era defined by individuals creating unique personal experiences – the focus of every existing streaming service is cracking the code of curation. From Spotify to Tidal, the current gold rush reflects the race to build a native ecosystem that allows users to create, aggregate and share content within one space. The challenge has been restricting people from seamlessly expanding their experiences into their external networks of distribution.

While on paper it appears difficult to differentiate Apple Music from its competitors, the Apple edge is found in the emphasis on emotion.