Agronomic and Weather Data: A Value Chain Impact


We talk about agricultural weather a lot around here, and how it can impact NGOs, mobile app providers, farm software management companies and commercial growers.
But how does agronomic weather impact the entire value chain?
We’ve designed this infographic below to depict in more detail the impact of weather and agronomic data across the value chain.

A_Value_Chain_Impact_Infographic_v2-1

Research Centers
Crop research trials are distributed across large geographic areas often with poor levels of localized data needed to monitor plot status and analyze results. With the goal of developing new drought and stress resistant varieties, access to daily consistent weather data is crucial.

Ag Businesses
From farm suppliers to seed breeders, the businesses that provide inputs to small holder farmers must have rapid access to localized weather and crop conditions to optimize their inventories, prioritize their production, and improve recommendations to their farmer customers, who are facing rapidly changing input requirements.

Mobile Solution Providers
Access to daily weather data and agronomic alerts have historically been accessible only to more advanced agronomic systems, until now. New mobile providers are enabling small holder farmers with this same daily insight. Mobile technologies include SMS messaging, smart phones with apps and email, and even videos, and now provide bi-directional, real-time dialog with farmers in any location.

Extension & Cooperatives
Better information across the value chain empowers the small holder farmer and places a higher demand on extension services and coops.  Mobile technologies and cooperative market access (both purchasing power and market prices) strengthen the sustainability of farm economies, but these capabilities need to monitor for current conditions including weather, pests, diseases, and crop stress, as well as scalable agronomic models.

Small Holder Farmers
In developing countries, farmers often rely on traditional farming practices based on observed weather patterns that have been passed down generationally, but increasing global weather variability has rendered many of these practices ineffective. Now with a basic cell phone, small holder farmers can receive real-time weather forecasts, alerts, and field recommendations generated from Weather aWhere through mobile service providers.

These are just some ways that localized, field-level weather and agronomic data can have a greater impact. We are all a part of a growing population in need of sustainable agricultural systems. So at aWhere, we constantly explore new opportunities to deliver our data to add more value and deeper impact to the agricultural value chain. Let us know if you have any ideas!

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: